Hermes
Hermes FW25 Chapter 2 Teaser Campaign
Brand
Date
Jun 2025
Description
The Hermes FW25 Chapter 2 teaser campaign highlights the seasonal collection through a series of editorial vignettes. Creative directors Charles Levai and Kevin Tekinel guide the visuals, which move between sun-drenched rooftop settings and high-contrast, low-key interior scenes. Featuring models He Cong and Lexi Boling, the campaign focuses on the tactile interplay of quilted leather, knitwear, and structured accessories. Styling by Jodie Barnes anchors the aesthetic, utilizing natural light and chiaroscuro techniques to emphasize the texture of the garments against both urban skylines and industrial architectural forms.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Advertising Campaign
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