Hermes: Hermes FW25 Chapter 2 Teaser Campaign

Jun 2025

Hermes presents the FW25 Chapter 2 teaser campaign, a fashion editorial series that contrasts structural urban environments with detailed material textures. The campaign, under the creative direction of Charles Levai and Kevin Tekinel, features models He Cong and Lexi Boling in a collection defined by leather outerwear, quilted layers, and precision tailoring. Styling by Jodie Barnes grounds the collection within industrial and metropolitan backdrops, ranging from bright rooftop settings to moody, low-key interiors. The work utilizes natural light to emphasize the grain of knitwear and leather, while chiaroscuro techniques add depth to the portraiture.

Editorial, Vertical, Warm

Natural light

Advertising Campaign