Hermes: Hermès F/W 25 Show Teaser

Mar 2025

The Hermès F/W 25 Show Teaser campaign presents a refined editorial exploration of the season's collection. Photographed by Drew Vickers, the series captures model Lulu Tenney across a variety of settings, from stark architectural interiors to minimalist exteriors. The creative direction, led by Charles Levai and Kevin Tekinel, frames the collection through an atmospheric lens that balances structural formality with textured detail. The project incorporates a range of photographic techniques, shifting between high-contrast chiaroscuro lighting and crisp natural light. Featuring fashion styling by Jodie Barnes, alongside hair by Gary Gill and makeup by Gregoris Pyrpylis, the campaign maintains a consistent visual identity. Artistic contributions from designer Nadège Vanhee-Cybulski and casting director Julia Lange further define the project's cinematic quality.

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