Hermes

Mar 2025

Hermès presents its Fall/Winter 25 show teaser, a collection of editorial portraits featuring model Lulu Tenney. Creative directors Charles Levai and Kevin Tekinel lead the visual narrative, which explores the brand's seasonal aesthetic through a blend of architectural monochrome settings and clean, light-filled outdoor compositions. The project captures a range of textures and forms, utilizing low-key chiaroscuro lighting and multiple exposure techniques to emphasize the structured silhouette of the collection. With photography by Drew Vickers and design concepts from Nadège Vanhee-Cybulski, the campaign balances moody, cinematic framing with high-contrast analogue film sensibilities.

Vertical

Luxury Fashion Houses

Advertising Campaign