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Hermes: Hermes FW 2024, Second Chaper

Brand
Date

Jun 2024

Description

Hermès presents its Fall/Winter 2024 campaign, Second Chapter, a fashion editorial series captured by photographer Theo Wenner. The project leans into an urban maritime aesthetic, grounding its silhouettes against structural suspension bridges and expansive waterfront backdrops. Creative directors Charles Levai and Kevin Tekinel oversee a visual language defined by clean compositions and natural light, while fashion stylist Jodie Barnes curates a collection centered on leather textures, knitwear, and structured outerwear. Featuring talent including Anok Yai, the campaign utilises analogue film techniques to achieve a polished, atmospheric editorial mood.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
Background

Bridge

Context

Advertising Campaign

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