Hermes

Jun 2024

The Hermès Fall/Winter 2024 'Second Chapter' campaign presents an editorial exploration of texture and urban atmosphere. Shot by photographer Theo Wenner, the project features creative direction by Charles Levai and Kevin Tekinel and styling by Jodie Barnes. The series leans into a clean, contemporary aesthetic, utilizing natural light to highlight the intricate leatherwork and knitwear featured throughout the collection. Models, including Anok Yai, are positioned against waterfront esplanades and industrial bridge backdrops, grounding the high-fashion imagery in a maritime setting. The campaign employs a deliberate approach to composition, shifting between warm tones and desaturated, misty palettes.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Bridge

Advertising Campaign