Hermes: Hermes FW 2024, Second Chaper
Brand
Date
Jun 2024
Description
Hermès presents its Fall/Winter 2024 campaign, Second Chapter, a fashion editorial series captured by photographer Theo Wenner. The project leans into an urban maritime aesthetic, grounding its silhouettes against structural suspension bridges and expansive waterfront backdrops. Creative directors Charles Levai and Kevin Tekinel oversee a visual language defined by clean compositions and natural light, while fashion stylist Jodie Barnes curates a collection centered on leather textures, knitwear, and structured outerwear. Featuring talent including Anok Yai, the campaign utilises analogue film techniques to achieve a polished, atmospheric editorial mood.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Bridge
Context
Advertising Campaign
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