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Brand
Helsa
ProjectHELSA 70's Fall Campaign
Model Zayna Cisse wearing a rust zip-up jacket, grey pleated trousers, white leather gloves, and sunglasses while seated on a couch.

Helsa HELSA 70's Fall Campaign 2025

Associated creatives

Yulia Gorbachenko
Yulia GorbachenkoPhotographer
Hikaru
HikaruHair Stylist
Leah Darcy
Leah DarcyMakeup Artist
Elsa Hosk
Elsa HoskModel
Zayna Cisse
Zayna CisseModel

Tags

zayna cisserust zip jacketrust jacketzip up jacketgrey pleated trouserspleated trousersgrey pantswhite leather glovesleather glovesblack sunglassesgold square earrings

Description

Captured by photographer Yulia Gorbachenko for the Helsa 70s Fall Campaign, model Zayna Cisse poses in a retro-tailored ensemble. She wears a vibrant rust-orange zip jacket layered over a collared shirt, high-waisted grey pleated trousers with a black leather belt, and elongated white leather gloves. Dark angular sunglasses and textured square gold earrings complete the structured look. Seated against neutral-toned sofa cushions, the styling evokes a distinct 1970s editorial aesthetic.

Style

Editorial, Vertical, 1970s, Retro

Techniques

Soft Light

Industries

Designer Fashion

Color

Rust (40%)
Medium Grey (35%)
Off-White (20%)

Context

Advertising Campaign