Helmut Lang

Jan 2026

The Helmut Lang Spring 2026 collection editorial campaign explores minimalist menswear through a series of studio and outdoor portraits. The series features model Elliot Belot, captured by photographer Michael Hauptman, who navigates both textured fabric backdrops and overcast, desaturated landscapes to highlight the utility-driven tailoring of the brand. With fashion styling by Jason Rider, the garments prioritize clean lines and contemporary layered ensembles. The production, which includes casting by Piotr Chamier and hair styling by Kazuko Kitaoka, utilizes soft natural light throughout to emphasize the tactile fabric textures and structural silhouettes characteristic of the season.

Editorial, Vertical, Clean

Natural light

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