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Helmut Lang: Helmut Lang Spring 2026 Collection

Date

Jan 2026

Description

The Helmut Lang Spring 2026 collection editorial campaign presents a refined exploration of contemporary menswear. Captured by photographer Michael Hauptman, the imagery balances studio-based portraits against a textured fabric backdrop with outdoor shots set against desaturated, overcast landscapes. The series features model Elliot Belot, with fashion styling by Jason Rider highlighting the collection's utility-focused tailoring and neutral color palette. The execution relies on soft natural light to emphasize tactile fabric details and clean, structured silhouettes. Hair styling by Kazuko Kitaoka and casting by Piotr Chamier complete the production, reinforcing a minimalist editorial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
Context

Lookbook

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