Helmut Lang: Helmut Lang Pre-Fall 2025 Lookbook

May 2025

The Helmut Lang Pre-Fall 2025 lookbook highlights the collection's architectural tailoring and minimalist aesthetic through a series of studio-based portraits. Under the creative direction of Peter Do, the imagery prioritizes sharp lines and textured materials—ranging from silk and knitwear to crisp cotton and denim—set against neutral, seamless backdrops. Photographed by Huy Luong, the series utilizes clean, soft lighting to emphasize the structural silhouettes and deliberate detailing of each garment. Fashion editing by Jason Rider frames the collection's contemporary approach, supported by hair styling from Dylan Chavles and makeup artistry by Michaela Bosch. Casting for the editorial was managed by Anita Bitton and Richard Nguyen.

Editorial, Vertical, Clean

White Seamless

Lookbook