Helmut Lang

May 2025

The Helmut Lang Pre-Fall 2025 lookbook presents a collection defined by sharp tailoring and a minimalist approach to contemporary fashion. Photographed by Huy Luong under the creative guidance of designer Peter Do, the series relies on an editorial aesthetic that prioritizes clean lines and structural silhouettes. The imagery utilizes a neutral palette and consistent studio lighting to emphasize the fabric textures and architectural details of the garments. With fashion styling by Jason Rider, the collection features a versatile range of pieces including ribbed knitwear, structured zip jackets, and layered leather accessories. The production features hair styling by Dylan Chavles and makeup by Michaela Bosch, with casting directed by Anita Bitton and Richard Nguyen.

Editorial, Vertical, Clean

Designer Fashion

White Seamless

Lookbook