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Model wearing a tailored black suit jacket with matching black trousers against a plain white background.
Model wearing a black sleeveless high-collar shirt and drop-crotch shorts against a plain white seamless studio background.
A person wearing a black glossy jacket and black trousers with arms crossed against a plain white background.
Close-up detail of black layered designer apparel featuring glossy nylon panels and zipper trims against a white seamless background.
Model wearing a sleeveless black collared shirt, black knee-length shorts, and black sneakers against a white seamless background.
Model wearing a tailored black suit jacket with matching black trousers against a plain white background.
Model wearing a black sleeveless high-collar shirt and drop-crotch shorts against a plain white seamless studio background.
A person wearing a black glossy jacket and black trousers with arms crossed against a plain white background.

Helmut Lang Brand Content 2025

About

Helmut Lang presents a series of studio-based brand content pieces focusing on contemporary menswear. The collection prioritizes a monochrome aesthetic, utilizing sharp tailoring and the juxtaposition of matte and reflective materials to highlight garment construction. Photographer Cameron Krone documents the silhouettes against stark white backgrounds, relying on precise studio lighting to emphasize the structural details of the utility-inspired apparel. The project leans into editorial and minimalist styles, maintaining a consistent focus on clean lines and textural depth across every frame.

Brand

Helmut Lang

Credits

Cameron Krone
Photographer
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