Hellmann’s campaign, 'Who’s in the Fridge,' presents a comedic brand film featuring actors Brie Larson and Jon Hamm. The narrative positions the pair as miniature figures dwelling within a refrigerator, interacting with oversized grocery items in a display of live-action technique and scale manipulation.
The commercial, produced by Moxie for agency VML US, relies on sharp VFX / visual effects to integrate the characters alongside product placement. A cameo from Pete Davidson anchors the spot from the perspective of the exterior, maintaining a clean aesthetic throughout the production.
