Hellmann's Sticky Varnish 2025

About

Hellmann's presents 'Sticky Varnish,' a commercial spot that leans into situational comedy to demonstrate the product's extreme adhesive qualities. Set within a suburban residential context, the narrative follows a man enjoying a loaded sandwich before finding himself inadvertently stuck to a freshly painted garage door. Produced by Dummy and David Madrid, the project utilizes live-action technique to translate a humorous premise into a crisp, clean aesthetic. The creative execution highlights the brand's presence through a blend of physical comedy and tight production values, supported by agency partners including Mindshare, Ogilvy UK, and The Lift. Post-production and VFX services were provided by ARC Creative, with editorial work by Arcade Edit NY and sound design by Wave Studios.