Hellmann's Mood Burgers captures the cultural intersection of cricket and culinary life in India through a multi-faceted promotional film. The project utilizes a documentary-style approach to survey the emotional investment in national cricket tournaments, moving from televised news coverage to candid street-level interactions.
The film leans into a dynamic montage technique, layering archival footage with contemporary live-action segments. By weaving together stadium highlights and fan celebrations, the production frames cricket as a pervasive element of daily social rhythm, developed with the creative and production support of Edelman APAC.
