Hellmann's presents 'Mayotivations,' a commercial campaign featuring professional quarterback Will Levis. The spot leans into an energetic, comedic tone, pairing athletic drills with the brand's mayonnaise jar against the backdrop of a stadium field.
Developed by VML New York and produced by Hungry Man US, the film utilizes cinematic, live-action techniques to emphasize the interplay between sports agility and the product. The project incorporates dynamic camera movements and quick cuts to maintain a high-energy pace, with post-production and sound handled by Schmigital, Royal Muster, Big Sync Music, and Sonic Union.
