Hellessy: SS25

Brand

Hellessy

Date

Sep 2024

Description

The Hellessy SS25 collection campaign channels a refined, minimalist aesthetic through a series of fashion editorials. Captured by photographer Stefano Ortega, the imagery highlights a range of tailored silhouettes, textured knits, and intricate embellishments—including floral embroidery, sequin detailing, and structured bow accents—set against bright, neutral studio interiors and minimalist residential backdrops. The collection leans into a contemporary wardrobe, oscillating between structured monochromatic looks and relaxed, denim-forward ensembles. Each frame is defined by soft natural light, which emphasizes the tactical quality of the apparel and the clean architectural lines of the setting. Model Ece Bicak anchors the project, with beauty looks designed to complement the sophisticated, sculptural nature of the garments, featuring hair styling by Jerome Cultrera and makeup by Olivia Barad.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black

Background

White Seamless

Context

Lookbook