Model in a black sleeveless top with embroidered floral accents posing against a plain light grey backdrop for Hellessy SS25.

Model wearing a light blue one-shoulder top and matching distressed jeans with embellished floral details against a split wall

Model standing against a split black and white wall wearing a knit polo with green feather trim and feathered denim jeans

Model with short platinum hair and dark sunglasses wearing a white shirt and black trousers against a neutral wall

Model with dark layered hair and sunglasses wearing a navy vest and light blue denim jeans against a plain wall.

Model with short platinum hair and dark sunglasses wearing a black halter top and matching skirt against a plain wall.

Model wearing a strapless green top with black bows and black gloves against a plain background

Model wearing a black embroidered top and black skirt against a plain studio background for Hellessy SS25 collection.

Model wearing a neutral beige silk blouse and pleated mini skirt with long back panels, dark sunglasses, and black strappy heels.

Model leaning against a white wall wearing a striped knit cardigan and black skirt for Hellessy SS25

Model with short hair wearing a white patterned shirt and layered skirt against a white wall for Hellessy SS25

Model wearing a deep V-neck denim halter dress with decorative buttons in a bright interior room for Hellessy SS25.

Model with short platinum hair and dark sunglasses wearing an off-the-shoulder embroidered knit top and flared jeans indoors.

Model with short platinum hair wearing a green button-up shirt and dark pants standing against a pale wall.

Model wearing a beige double-breasted blazer and shorts with a red waist tie and flowing train against a plain wall.

Model standing against a light background wearing a dark longline shirt and green wide-leg trousers for Hellessy SS25.

Model wearing a black off-the-shoulder top adorned with colorful buttons and embroidered blue jeans against a neutral wall.

Model wearing dark sunglasses, a light blue buttoned shirt, and distressed light wash denim jeans seated in an armchair.

Model wearing blue striped blouse, matching shorts, and long skirt overlay against white wall

Model standing against a white wall wearing a white blouse with black bows and a long black tulle skirt overlay

Hellessy SS25 2024

About

The Hellessy SS25 collection campaign channels a refined, minimalist aesthetic through a series of fashion editorials. Captured by photographer Stefano Ortega, the imagery highlights a range of tailored silhouettes, textured knits, and intricate embellishments—including floral embroidery, sequin detailing, and structured bow accents—set against bright, neutral studio interiors and minimalist residential backdrops. The collection leans into a contemporary wardrobe, oscillating between structured monochromatic looks and relaxed, denim-forward ensembles. Each frame is defined by soft natural light, which emphasizes the tactical quality of the apparel and the clean architectural lines of the setting. Model Ece Bicak anchors the project, with beauty looks designed to complement the sophisticated, sculptural nature of the garments, featuring hair styling by Jerome Cultrera and makeup by Olivia Barad.