Hellessy

SS25

Brand

Hellessy

ProjectSS25

Date

Sep 2024

Description

The Hellessy SS25 collection campaign channels a refined, minimalist aesthetic through a series of fashion editorials. Photographed by Stefano Ortega, the series leans into a contemporary and structured silhouette, utilizing a palette that balances monochromatic staples with vibrant, textured accents like colorful floral embroidery, feathers, and sculptural bows. The imagery relies on clean natural light and understated interior settings to bring out the tactile details of the collection, ranging from distressed denim and knitwear to delicate silk and tulle layers. Model Ece Bicak anchors the project, supported by hair styling from Jerome Cultrera and makeup artistry by Olivia Barad.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black

Background

White Seamless

Context

Lookbook