East Asian woman wearing a light blue headband holds a pale pink cosmetic bottle beside three matching product bottles on a white surface.

Black woman in a white shirt and black tie holding a vintage cell phone and reading a newspaper against a white backdrop.

South Asian woman posing behind three Lètap cosmetic bottles on a silver surface against a white studio backdrop.

Three diverse women posing closely together in a beauty portrait against a warm neutral gradient studio backdrop.

Close-up beauty portrait of a blonde woman holding a pale pink Letap cosmetic stick beside her cheek against a warm gradient backdrop.

Black woman with braided hair holding an open peach makeup compact case against a warm gradient background.

Blonde woman in a fuzzy pink coat applying compact powder with a puff while holding an orange-brown makeup case on a white background.

South Asian woman in a pale yellow jacket leaning on a light blue vintage suitcase while holding a Lètap lip gloss against a white backdrop.

Close-up beauty portrait of two women, one with dark hair and dewy skin resting against a blonde woman against a warm backdrop.

Close-up beauty portrait of a blonde woman with blue eyes looking into an open peach makeup compact mirror.

Close-up of a woman holding a pale pink Lètap cosmetic tube against her cheek on a warm gradient background.

Close-up beauty portrait of two women posing closely together with radiant skin against a soft gradient pastel backdrop.

East Asian woman holding an open Lètap Beauty cushion compact and lipstick against a warm gradient background.

Various Campaigns Lètap Beauty 2026

About

The Lètap Beauty project is a masterclass in editorial minimalism, establishing a cohesive visual identity for a modern cosmetics brand. Through a series of tight, intimate portraits, the campaign leans into a clean and polished aesthetic that emphasizes both the diverse natural beauty of its subjects and the tactile elegance of its product packaging. Photographed by Bri Johnson, the imagery utilizes studio strobe lighting to achieve high-key clarity, ensuring that the focus remains sharp on skin textures, natural makeup finishes, and the brand’s signature matte containers. Under the creative direction of the production team, the work integrates soft, warm-toned gradients and deliberate styling to create a sense of contemporary sophistication. The collaboration is elevated by the precise hair styling of Jerome Cultrera and the subtle, neutral makeup artistry of Christine Cherbonnier, which together highlight the authentic complexion of each model. Complementing this, set designer Hans Maharawal contributes to the minimalist narrative, curating props like vintage suitcases and retro-style phones to add texture without distracting from the primary goal of cosmetic branding. By bridging commercial appeal with an editorial sensibility, the campaign succeeds in positioning Lètap Beauty as an accessible yet refined staple in the competitive world of beauty advertising, proving that intentional simplicity often speaks the loudest in a saturated market.