Various Campaigns

Jun 2026

The Lètap Beauty project is a masterclass in editorial minimalism, establishing a cohesive visual identity for a modern cosmetics brand. Through a series of tight, intimate portraits, the campaign leans into a clean and polished aesthetic that emphasizes both the diverse natural beauty of its subjects and the tactile elegance of its product packaging. Photographed by Bri Johnson, the imagery utilizes studio strobe lighting to achieve high-key clarity, ensuring that the focus remains sharp on skin textures, natural makeup finishes, and the brand’s signature matte containers. Under the creative direction of the production team, the work integrates soft, warm-toned gradients and deliberate styling to create a sense of contemporary sophistication. The collaboration is elevated by the precise hair styling of Jerome Cultrera and the subtle, neutral makeup artistry of Christine Cherbonnier, which together highlight the authentic complexion of each model. Complementing this, set designer Hans Maharawal contributes to the minimalist narrative, curating props like vintage suitcases and retro-style phones to add texture without distracting from the primary goal of cosmetic branding. By bridging commercial appeal with an editorial sensibility, the campaign succeeds in positioning Lètap Beauty as an accessible yet refined staple in the competitive world of beauty advertising, proving that intentional simplicity often speaks the loudest in a saturated market.

Commercial, Editorial, Vertical

Studio strobe, Natural light

Cosmetics, Beauty