Hellessy

Feb 2025

The Hellessy S/S 2025 campaign presents a series of fashion editorials focused on the collection's textural contrast and fluid silhouettes. Photographed by Stefano Ortega, the series features model Ece Bicak in a variety of indoor environments that leverage natural light to highlight the construction of the garments. The imagery moves between minimalist studio settings and sun-drenched interiors, emphasizing the draping of silk separates, tailored denim, and intricate tonal prints. Stylist hair by Jerome Cultrera and makeup artistry by Olivia Barad provide a consistent aesthetic across the editorial, utilizing clean lighting and techniques like analogue film to accentuate the fabric textures.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook