Hellessy presents its S/S 2025 collection through a series of fashion editorials featuring model Ece Bicak. Photographed by Stefano Ortega, the campaign leans into a clean, minimalist aesthetic, utilizing natural light to highlight the fluid draping of silk garments and the intricate textures of distressed denim and mesh details.
Throughout the imagery, Ortega captures the collection in both domestic and studio environments. Hair stylist Jerome Cultrera and makeup artist Olivia Barad maintain a polished look that complements the brand’s design language. The series employs both digital and analogue film techniques to showcase the seasonal silhouettes.
