Heinz: It Has to Be Heinz - Anthem

Jun 2023

Heinz explores brand devotion in this 'It Has to Be Heinz' anthem commercial. Through a series of cinematic vignettes, the film highlights various interactions with the product, ranging from clandestine moments in a high-end restaurant to permanent tributes in a tattoo parlour. Developed by Wieden+Kennedy New York with production by Love Song, the piece employs a live-action technique defined by moody interior lighting and precise comedic timing. The narrative focuses on the lengths consumers go to for the brand, captured with rich color grading.

Horizontal, Action, Cinematic, Moody

Advertising Campaign, TVC / TV Commercial