Heinz It Has to Be Heinz - Anthem 2023

Description

This commercial video for Heinz titled It Has to Be Heinz - Anthem presents a series of cinematic vignettes showcasing people demonstrating extreme dedication to the brand. The video opens with a man and woman at a doorstep ringing a video intercom while holding condiment bottles, followed by scenes in a high-end restaurant where a diner secretly adds product to a steak. Later scenes depict a tattoo parlour where a person receives a Heinz ketchup label tattoo and another reveals a baked beans can tattoo on their chest. The production features moody interior lighting, rich color grading, and precise comedic timing.