Heinz: Case Study: It Has to Be Heinz - Draw Ketchup
Brand
Date
Jun 2024
Description
Heinz explores global brand recognition in 'It Has to Be Heinz - Draw Ketchup,' a documentary-style commercial campaign. The project captures a social experiment spanning five continents, observing participants as they respond to the simple prompt of drawing ketchup. The edit leans into a live-action technique, intercutting observational footage of diverse individuals with clean graphic title cards. Production efforts were led by R+D Productions, with creative direction from Rethink, Carat, The Colony Project, and Middle Child Toronto.
Style
Documentary, Horizontal, Commercial, Clean
Industries
Color
Crimson
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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