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Heinz
ProjectCase Study: It Has to Be Heinz - Draw Ketchup

Heinz Case Study: It Has to Be Heinz - Draw Ketchup 2024

Associated creatives

Rethink
RethinkAgency / Creative
Carat
CaratAgency / Creative
The Colony Project
The Colony ProjectAgency / Creative
R+D Productions
R+D ProductionsProduction
Vapor Music
Vapor MusicMusic / Sound
R+D Productions
R+D ProductionsAgency / Creative
R+D Productions
R+D Productions
R+D Productions
R+D ProductionsPost Production / VFX
OSO Audio
OSO AudioMusic / Sound
Middle Child Toronto
Middle Child TorontoPR
Carat Chicago
Carat ChicagoMedia

Tags

heinz ketchup commercialheinz ketchupketchup commercialsocial experiment videoheinz case study

Description

This case study video for Heinz titled It Has to Be Heinz - Draw Ketchup showcases a global social experiment conducted across five continents. Various participants are captured in diverse settings, including studio desks and video conference calls, responding to a single request to draw ketchup. The commercial features dynamic cuts between participants of different ages and backgrounds interacting with drawing supplies and Heinz bottles. The production combines observational footage with clean title cards on red backgrounds, highlighting brand recognition and consumer perceptions.