Heineken: Not So Dry

Brand

Date

Aug 2023

Description

Heineken explores alcohol-free consumption with the 'Not So Dry' campaign, highlighting the Heineken 0.0 beverage in an array of outdoor settings. The spot centers on social leisure, moving from the product resting against rocky terrains to group scenes featuring swimming and coastal gatherings. The commercial utilizes live-action techniques and slow motion to emphasize the refreshingly clean, natural light of the scenery. Developed by creative agency Fast Horse and produced by Golden LA, the piece captures a relaxed tone through its focus on vibrant nature and communal outdoor activity, with post-production and visual effects provided by Big Sky Edit.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light, Slow motion

Industries

Alcoholic Beverages

Color

Cobalt

Pure White

Background

Lake

Context