Brand
ProjectNot So Dry
Heineken Not So Dry 2023
Associated creatives
Tags
Description
This commercial video for Heineken titled Not So Dry features a non-alcoholic beverage can resting on a rocky ledge with water splashing dramatically around it. Subsequent sequences show people swimming in a pool beneath a waterfall, relaxing outdoors, and laughing together while holding cans of Heineken 0.0. The vibrant nature scenes include lush green vegetation, rocky coastal backdrops, and bright natural daylight. On-screen text frames the narrative around alcohol-free choices.
