Heidi

Jul 2026

Heidi presents a commercial campaign focused on medical technology, featuring a live-action narrative that highlights the integration of specialized software in clinical environments. The spot follows a doctor navigating his professional routine, moving from a private office setting to the active atmosphere of a hospital corridor. Developed in collaboration with agency Cocogun, the project utilizes a clean aesthetic to document the intersection of AI-driven medical analysis and daily healthcare practice. Production support was provided by Chee Productions, with post-production and VFX handled by The Editors and White Chocolate, while McGregor Casting managed talent selection and Smith & Western Sound composed the audio landscape.

Horizontal, Commercial, Action, Clean

AI

Office

Advertising Campaign, TVC / TV Commercial