Hea

Aug 2023

Studio Bruch has developed a comprehensive brand identity for Hea, a project rooted in precision and contemporary craftsmanship. The visual system integrates clean stencil typography with minimalist vector icons representing various furniture forms, spanning shelving, seating, and tables. This graphic design work emphasizes structural simplicity through a balanced, neutral color palette that highlights the interplay between material textures and modern letterforms. The execution leans into a cohesive commercial aesthetic, utilizing natural light and high-contrast composition to bridge the gap between editorial graphic design and functional interior environments. The identity manifests across diverse collateral, from printed stationery and minimalist posters to social media digital assets and podcast visuals, maintaining a consistent focus on geometric precision and clarity.

Commercial, Clean, Vertical

Advertising Campaign