Clue Perfumery: Brand Identity

Apr 2024

Clue Perfumery’s brand identity project establishes a visual language that balances apothecary-style precision with whimsical, narrative-driven graphic design. The work integrates custom illustrations, typography, and sculptural product design across both static and moving image formats to define the label's aesthetic. A core component of the identity utilizes a monochrome palette and cinematic videography to highlight the tactile nature of fragrance formulation. The project channels an atmospheric, artisanal quality through the use of Super 8 / 16mm film techniques and documentary-style footage. Creative contributors include graphic designers Caleb Vanden Boom and Kate Doyle, photographers Steven John Miner and Breakfast for Dinner, and illustrators Braulio Amado, Sophy Hollington, and Gustavo Eandi. Additional execution includes videography by Jake Nokovic and web development by Estudio Buena Suerte.

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