Australian Skin Cancer Foundation

Mobile Skin Check -- Mary 30"

Brand

Date

Mar 2026

Description

The Australian Skin Cancer Foundation's Mobile Skin Check campaign, produced in collaboration with Westfund, promotes accessible dermatological screenings through a 30-second spot. Featuring a central figure navigating a public park to reach a mobile clinic, the film leans into a lifestyle-focused approach to public health awareness. Creative agency ABEL and production house Beautiful State utilised a live-action technique to ground the narrative in a naturalistic setting. The visuals rely on natural light and a clean, commercial aesthetic to maintain focus on the mobile clinic initiative. Sound design and audio production for the campaign were managed by Rumble Studios, with media strategy provided by Kaimera.

Style

Lifestyle, Vertical, Commercial, Clean

Techniques

Natural light

Industries

Public Awareness

Background

Park

Context

Advertising Campaign