Dinnerly, Google: The Jam
Date
Jan 2025
Description
Dinnerly and Google collaborate on 'The Jam', a commercial project that captures a high-angle view of a congested urban parking lot at night. The sequence features a central figure standing atop a station wagon amidst a dense gridlock, utilizing dramatic artificial overhead lighting to emphasize the scene's scale. The production, featuring work by ABEL as agency and Rabbit for production, leverages drone footage to achieve its vertical perspective. This commercial video leans into a structured, cinematic approach to narrative storytelling within the food and beverage space.
Style
Vertical, Commercial
Techniques
Drone footage
Industries
Color
Navy
Medium Grey
Pure White
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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