Dinnerly and Google collaborate on 'The Jam', a commercial project that captures a high-angle view of a congested urban parking lot at night. The sequence features a central figure standing atop a station wagon amidst a dense gridlock, utilizing dramatic artificial overhead lighting to emphasize the scene's scale.
The production, featuring work by ABEL as agency and Rabbit for production, leverages drone footage to achieve its vertical perspective. This commercial video leans into a structured, cinematic approach to narrative storytelling within the food and beverage space.
