Dinnerly, Google
The Jam
ProjectThe Jam
Date
Jan 2025
Description
This commercial spot from Dinnerly and Google captures a traffic-clogged scene centered on a man addressing motorists from the roof of a station wagon. The project employs a high-angle perspective to emphasize the urban congestion, utilizing a vertical format suited for mobile-first consumption. Developed by the agency ABEL with production handled by Rabbit, the piece leans into a cinematic nighttime atmosphere. The aesthetic is defined by artificial illumination that cuts through the dim setting, highlighting the interaction between the lead performer and the surrounding environment.
Style
Vertical, Commercial
Techniques
Drone footage
Industries
Beverages
Color
Navy
Medium Grey
Pure White
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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