Harley Davidson: "Highway King"
Brand
Date
Aug 2023
Description
Harley Davidson presents 'Highway King', a brand film capturing the atmosphere of a classic American road trip. The narrative centers on a solitary rider moving from a quiet motel interior into the expansive desert landscape. Produced by Caravan, the film employs cinematic live-action techniques to define the journey. The visual execution leans into a 1980s aesthetic, utilizing analogue film textures, deliberate grain, and atmospheric lighting to build a nostalgic tone throughout the ride.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Techniques
Analogue / film
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.