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Harley Davidson: CVO Street Glide and CVO Road Glide

Brand
Harley Davidson
Date

Jul 2023

Description

Harley Davidson presents the CVO Street Glide and CVO Road Glide in this promotional campaign, focusing on the refined performance and craftsmanship of its touring motorcycles. The production, helmed by Caravan, captures the bikes navigating coastal routes and desert landscapes, shifting between high-speed movement and static, detail-oriented shots of mechanical components. Through the use of drone footage and low-angle tracking, the film highlights specific design elements, including custom exhaust systems and integrated LED lighting. The project balances exterior location work with studio-based commentary to ground the technical specifications of the touring platform in a polished, commercial aesthetic.

Style

Horizontal, Commercial, Moody, Polished

Techniques

Drone footage

Industries
Motorcycles
Color
Jet Black
Silver
Pure White
Background

Road

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Caravan
CaravanProduction
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