Harley Davidson: "2024 Pan America ft. Alex Earle"
Brand
Date
Sep 2024
Description
Harley Davidson showcases the 2024 Pan America in this cinematic commercial featuring designer Alex Earle. The film captures the motorcycle's capability across rugged outdoor landscapes, moving between expansive canyon vistas and intimate moments of a solitary rider traversing remote terrain. Produced by Caravan, the project leans into a warm, grounded visual palette. By blending observational sequences with high-end brand storytelling, the piece utilizes drone footage and live-action techniques to emphasize texture and the spirit of exploration. The sound and music composition were also handled by the team at Caravan.
Style
Horizontal, Cinematic, Warm, Grainy
Techniques
Drone footage
Industries
Color
Jet Black
Crimson
Background
Mountain
Context
Brand Film / Corporate Video
Associated creatives
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