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Hargreaves Lansdown

ISA Promise
Date

Feb 2025

Description

The 'ISA Promise' campaign for Hargreaves Lansdown focuses on an approachable delivery of financial services, centering on a domestic setting to ground the brand narrative. The spot utilizes a live-action technique to portray two individuals interacting within a kitchen environment. The commercial, produced by AdSmart from Sky, leverages natural light to foster a clean and warm aesthetic throughout the production. By featuring a conversational, cozy atmosphere, the work emphasizes accessibility within the investment and wealth sector.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Investment & Wealth

Color
Navy
Camel
Background

Kitchen

Context

TVC / TV Commercial

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