Hankook
Dynapro AI Spec
Brand
ProjectDynapro AI Spec
Date
Feb 2026
Description
Hankook presents the Dynapro AI Spec campaign, a multi-format automotive project showcasing tire performance in demanding winter conditions. The visual narrative combines live-action technique with 3D render/CGI elements to emphasize tire grip and durability across frozen terrain. The execution leans into a high-speed / freeze aesthetic, capturing snow displacement and rugged forest landscapes through a cinematic lens. Post-production and VFX were managed by STUCK IN MOTION, integrating motion graphics to highlight product specifications.
Style
Horizontal, Action, Desaturated
Color
Jet Black
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