Half Magic’s brand identity project establishes a visual language centered on vibrant, surreal illustrations and a high-contrast color palette. The execution balances clean, editorial beauty portraiture with a distinct graphic system featuring star motifs, retro-infused textures, and bold typography.
Photography by Sergiy Barchuk captures product details and editorial close-ups, while illustration work by Sara Rabin introduces organic, stylistic elements across the assets. Graphic design by Mythology frames the brand through minimalist layouts and grid-based packaging displays, incorporating macro techniques to emphasize metallic finishes and product texture.
