Half Magic
Brand Identity
Sep 2023
This brand identity project for Half Magic establishes a vibrant, multi-layered visual language for the cosmetics brand. Centering on a distinctive aesthetic that balances editorial beauty photography with bold graphic design, the work integrates retro-infused illustrations and a high-contrast color palette of yellow, black, and neon accents. The project features a diverse suite of assets, ranging from macro beauty portraiture highlighting metallic textures and facial gems to structured, minimalist product displays. Mythology led the graphic design, working alongside illustrator Sara Rabin and photographer Sergiy Barchuk to produce a cohesive visual system that spans packaging, UI illustration, and editorial content.
Horizontal, Clean, Commercial
Cosmetics
