Half Magic: Brand Identity
Brand
Date
Sep 2023
Description
Half Magic’s brand identity project establishes a visual language centered on vibrant, surreal illustrations and a high-contrast color palette. The execution balances clean, editorial beauty portraiture with a distinct graphic system featuring star motifs, retro-infused textures, and bold typography. Photography by Sergiy Barchuk captures product details and editorial close-ups, while illustration work by Sara Rabin introduces organic, stylistic elements across the assets. Graphic design by Mythology frames the brand through minimalist layouts and grid-based packaging displays, incorporating macro techniques to emphasize metallic finishes and product texture.
Style
Horizontal, Clean, Commercial
Industries
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