BrandHalf Magic
ProjectBrand Identity

Half Magic Brand Identity 2023
Associated creatives
Tags
Description
A collection of Half Magic cosmetic products arranged on a reflective dark surface against a black background. The display features vibrant packaging, including patterned palettes, face gem sheets, bottled sprays, and slender lip products adorned with star motifs. The lighting is direct and highlights the glossy and metallic finishes of the packaging. Reflections of the items are visible on the glossy surface beneath them. The image was created as part of the Brand Identity project with photography by Sergiy Barchuk, illustration by Sara Rabin, and graphic design by Mythology.
Style
Horizontal, Commercial, Clean
Industries
Cosmetics
Color
Pure White (30%)
Lavender (30%)
Jet Black (20%)
Background
Black Seamless
Context
E-commerce / Product

