Half Magic Brand Identity 2023

Description

This brand identity piece for Half Magic presents a repeating pattern of stylized facial features rendered in vibrant shades of pink and green. Green eyeshadow areas feature glowing star-shaped highlights over closed eyes, complemented by glossy pink lips throughout the composition. The central white typographic logo for Half Magic overlays the repeating graphic texture. The overall aesthetic combines illustrative elements with a retro-infused color palette and grain texture. Mythology, Sara Rabin, and Sergiy Barchuk contributed to the project.

Style

Horizontal, Commercial, Minimalist, Retro

Techniques

Typography, UI illustration

Industries

Cosmetics

Color

Background

Solid Colour

Context

Advertising Campaign