Half Magic Brand Identity 2023

Description

This editorial beauty portrait created for the Half Magic brand identity showcases a detailed close-up of eye makeup featuring shimmering gold and pink glitter accents alongside small orange facial gems. The composition utilizes a striking split layout with yellow serif typography reading HALF MAGIC across the top frame. Additional graphic text details and credits are arranged vertically down the left side of the composition. The lighting highlights skin texture, glossy eyeliner, and metallic eyeshadow application.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Typography, Macro

Industries

Cosmetics

Color

Context

Advertising Campaign