Habitat: AdSmart Campaign
Brand
Date
Feb 2025
Description
Habitat presents a new commercial campaign, AdSmart from Sky, focusing on the comfort and versatility of their home collection. The project transitions between indoor living spaces and outdoor garden settings, highlighting the brand’s furnishings through a relaxed, domestic lens. Featuring a blend of live-action technique and playful VFX, the creative employs animated elements to bring a sense of movement to the home environment. The aesthetic is defined by minimalist composition, warm interior lighting, and soft color grading to create an inviting atmosphere across the various product showcases.
Style
Horizontal, Commercial, playful, Warm, Minimalist
Techniques
VFX / visual effects
Industries
Color
Forest Green
Beige
Crimson
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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