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Habitat

AdSmart Campaign
Brand
Habitat
ProjectAdSmart Campaign
Date

Feb 2025

Description

Habitat’s AdSmart campaign highlights the brand's home furniture and lifestyle collections through a series of tranquil, domestic vignettes. Creative direction from AdSmart from Sky anchors the commercial, which centres on a man finding comfort within a curated home environment. The spot utilises live-action technique layered with VFX / visual effects to integrate playful animated elements, such as birds and clouds, into the bedroom setting. The visual language leans into a warm, minimalist aesthetic, using soft colour grading and warm interior lighting to showcase pieces ranging from striped bedding to garden patio furniture.

Style

Horizontal, Commercial, playful, Warm, Minimalist

Techniques

VFX / visual effects

Industries

Big Box Retail

Color
Forest Green
Beige
Crimson
Background

Bedroom

Context

TVC / TV Commercial

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