Guinness: Guinness
Brand
Date
Oct 2023
Description
This campaign for Guinness spotlights the shared experiences of rugby fans as they navigate the logistics and excitement of traveling for tournament finals. Through a series of vignettes, the narrative moves between the atmosphere of a traditional wood-paneled pub and domestic living rooms, emphasizing the social nature of the sport. The project features live-action cinematography that leans into warm interior lighting and natural window light to document the camaraderie of the supporters. Developed in collaboration with agency AMV BBDO and production house Biscuit Filmworks, the creative execution maintains a clean and cinematic aesthetic throughout.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Forest Green
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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