Guinness: Feel
Brand
Date
Apr 2023
Description
Guinness captures the high-energy atmosphere of a match day in this cinematic commercial, "Feel." The film centers on the shared intensity of a crowded bar, tracing the collective anticipation and release of football fans during a game. Developed by agency Hey Human, the production employs a live-action technique to blend candid social interactions with slow motion sequences. The visual language uses neon lighting and a warm color palette to ground the brand within the fast-paced, communal environment of the pub. Production was handled by Knucklehead with post-production support from EXILE.
Style
Horizontal, Action, Cinematic, Warm, Neon
Techniques
Slow motion
Industries
Color
Navy
Chocolate
Crimson
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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