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Guinness: Empty Chair

Date

Apr 2024

Description

Guinness captures the atmosphere of a traditional pub in the spot 'Empty Chair.' The film features a bartender pouring a pint of stout, setting the scene for an intimate, warmly lit environment as patrons slowly gather within the space. The project leans into a cinematic aesthetic, utilizing atmospheric lighting and live-action techniques to emphasize the textures of the pub’s interior. Creative development for the campaign was handled by BBDO New York.

Style

Horizontal, Cinematic, Moody, Warm

Color
Jet Black
Beige
Background

Bar

Context

TVC / TV Commercial

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