Guinness: Empty Chair
Brand
Date
Apr 2024
Description
Guinness captures the atmosphere of a traditional pub in the spot 'Empty Chair.' The film features a bartender pouring a pint of stout, setting the scene for an intimate, warmly lit environment as patrons slowly gather within the space. The project leans into a cinematic aesthetic, utilizing atmospheric lighting and live-action techniques to emphasize the textures of the pub’s interior. Creative development for the campaign was handled by BBDO New York.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Color
Jet Black
Beige
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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