Guinness: Basketball
Brand
Date
Apr 2024
Description
Guinness highlights the intensity of the game in this commercial featuring a wheelchair basketball match. The film centres on a series of fast-paced sequences within an indoor court, focusing on the movement and physical exertion of the athletes as they navigate the floor. Produced by Biscuit Filmworks with creative from BBDO New York, the spot uses dynamic camera angles to track the action. The work employs a desaturated aesthetic and live-action technique to lean into a documentary-style feel, while post-production grading from Absolute and Company 3 New York brings a gritty realism to the high-energy environment.
Style
Documentary, Horizontal, Action, Desaturated
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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