Guilherme Wentz
Brand Identity
Dec 2019
The Guilherme Wentz brand identity project represents a masterclass in minimalist design, where every touchpoint—from packaging to signage—is treated with clinical precision and visual restraint. This comprehensive corporate identity system anchors itself in a sophisticated palette of stark white, matte black, and industrial greys, allowing the geometry of the products to speak for themselves. The creative execution leverages high-key lighting to emphasize the brand's commitment to clean, architectural lines, while subtle, natural light textures provide a sense of organic warmth that prevents the work from feeling overly sterile. Whether displayed in the crisp, sans-serif typography on a simple paper swing tag or the bold, geometric arrangement of the Volta candle packaging, the graphic identity maintains a consistent, elevated narrative. The use of transparent acrylic elements in store signage, such as the Wentz Coffee to Go installation, adds a layer of modern transparency that mirrors the brand's overarching philosophy. By integrating tactile materials like crumpled paper bags with structured, metallic accents, the project balances durability with an aesthetic of pure simplicity. This project effectively bridges the gap between commercial product photography and elevated brand storytelling, establishing a cohesive visual language that feels both timeless and distinctly contemporary, ensuring that each component contributes to a singular, harmonious experience of the Guilherme Wentz design philosophy.
Commercial, Commercial
Natural light, Soft Light, Soft Light, Soft Light
