ProjectBrand Identity

Brand Identity 2019
Associated creatives
Tags
Description
A minimalist brand identity presentation featuring a transparent acrylic A-frame sign displayed on a mottled grey floor against a plain white wall. The sign displays crisp white typography reading Wentz Coffee to Go with price details visible along the lower edge. Soft natural lighting casts a subtle shadow of the sign onto the adjacent wall. The composition emphasizes clean lines, transparent materials, and simple architectural forms.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Natural light
Color
Pure White (50%)
Medium Grey (50%)
Background
White Seamless
Context
Advertising Campaign