Guest In Residence
Guest In Residence Winter 2024 Collection
Nov 2024
The Winter 2024 collection campaign for Guest In Residence explores the tactile nature of seasonal knitwear through an editorial lens. Photographed by Matteo Montanari, the imagery centers on the rich textures of wool and cashmere, utilizing a clean aesthetic to emphasize layering and bold patterns. Under the creative direction of Gigi Hadid, the campaign pairs studio portraits with playful, mountain-inspired backdrops. Styling by Zara Zachrisson and art direction by Paolo Santosuosso unify the collection, which features a mix of loungewear, patterned sweaters, and cold-weather accessories. Hair styling by Dimitris Giannetos and Taichi Saito, paired with makeup by Georgi Sandev, completes the polished look across the series. The campaign leans into soft and directional lighting to highlight the intricate detail and volume of the knit garments.
Editorial, Vertical, Warm, Clean
Natural light
Luxury Fashion Houses
Grey Seamless
Advertising Campaign
Associated creatives
