Guest In Residence

May 2026

The Guest In Residence Summer 2026 campaign marks a sophisticated evolution for the brand, blending elevated loungewear with the raw, untamed spirit of a coastal getaway. Under the thoughtful creative direction of Paolo Santosuosso, the visuals lean into a relaxed yet high-fashion narrative, effectively positioning knitwear as the definitive staple for warm-weather dressing. Photographer Rasmus Weng Karlsen captures this transition with an editorial lens, utilizing natural light to bathe the collection in a golden, sun-drenched palette that feels both nostalgic and immediate. By favoring a tactile approach to styling—expertly curated by fashion editor Margherita Moro—the imagery highlights the contrast between the delicate, textured knitwear and the rustic, sun-bleached landscapes. Models Floortje Van Losser and Nazarit Machin bring an effortless vitality to the frame, with beauty looks by hair stylist Astor Hoxha and makeup artist Giulia Cigarini that remain understated and organic. A recurring use of analogue film techniques and intentional grain adds a layer of depth, grounding the luxury fashion house aesthetic in a lived-in, cinematic reality. Through this lifestyle-driven campaign, the project successfully invites the viewer into a world where premium craftsmanship meets the breezy, rhythmic beauty of summer, proving that knit textures are just as essential on the shoreline as they are in more traditional sartorial settings.

Lifestyle, Editorial, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion