Guest In Residence

Feb 2024

For the Spring 2024 collection, Guest In Residence captures a relaxed, coastal narrative set against the landscape of Biarritz. The editorial campaign leans into a candid, observational aesthetic, utilizing analogue film techniques and natural light to emphasize the tactile quality of the knitwear collection. Across the series, the imagery integrates local architectural textures—from weathered stone balustrades to stucco facades—with the soft, golden hour glow characteristic of the region. Photographed by Maxime La, the project reflects a minimalist framing that prioritizes an earthy color palette and effortless styling. Creative direction by Gigi Hadid and art direction by Sarah Bassett guide the editorial, which features model Nuage Lepage in various settings ranging from sandy beaches to quiet promenade paths. Casting by Nicolas Bianciotto rounds out the production, contributing to the overall cinematic, lifestyle-focused look.

Editorial, Warm, Vertical

Natural light, Analogue / film

Luxury Fashion Houses

Advertising Campaign