Gucci
Gucci Monte Carlo
Brand
ProjectGucci Monte Carlo
Date
Jun 2026
Description
Gucci Monte Carlo presents a vibrant fashion campaign directed by Bardia Zeinali with creative direction from Riccardo Zanola. The project captures a lively group moving through a sunlit estate, utilizing dynamic tracking shots across stone pathways and manicured lawns. The film leans into a warm, saturated color palette, employing analogue film aesthetics and live-action techniques. David White’s set design frames the eclectic resort collection within a backdrop of classic architecture and Mediterranean flora.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Sky Blue
Pure White
Background
Outdoor Pool
Context
Advertising Campaign, Brand Film / Corporate Video
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