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Gucci: Fall / Winter 2016

Brand
Gucci
Date

Nov 2025

Description

Gucci’s Fall / Winter 2016 campaign, directed by Glen Luchford, captures a series of stylized vignettes that blend youthful energy with an eclectic aesthetic. The production leans into a nostalgic visual language, utilizing natural light and an analogue film technique to frame its subjects. The narrative follows a collective of individuals through transition, beginning in a dimly lit interior before moving into the urban evening. The cinematic aesthetic is grounded in retro-infused styling and vibrant prints, tracking the group as they gather around a decorated vehicle to drive off into the night.

Style

Horizontal, Cinematic, 1990s, Nostalgic

Techniques

Analogue / film, Natural light

Industries
Luxury Fashion Houses
Color
Chocolate
Jet Black
Crimson
Background

Living Room, Street

Context

Advertising Campaign, Brand Film / Corporate Video

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