Gucci: Eyewear 2022
Brand
Date
Nov 2025
Description
Gucci presents its 2022 eyewear campaign, a cinematic commercial featuring a group of travelers navigating a desert landscape. The film captures the collection through a sequence of intimate portraits and wide exterior shots, framing the eyewear against a backdrop of vintage-inspired garments and eveningwear. Produced by Partner Films London, the project leans into a nostalgic aesthetic, utilizing warm lighting to accentuate the textures of the apparel and the reflective surfaces of the frames. The production integrates live-action techniques to emphasize a sense of movement and travel throughout the arid setting.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Color
Mustard
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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