Gucci: Eyewear 2022
Brand
Date
Nov 2025
Description
Gucci presents its 2022 eyewear campaign, a cinematic production that tracks a group of travelers through a desert landscape. The project leans into a nostalgic road-trip aesthetic, utilizing a vintage film look and natural light to frame the collection. Produced by Partner Films New York, the campaign focuses on the interaction between movement and style. The visuals feature statement sunglasses paired with textured outerwear, set against the backdrop of a sun-drenched bus journey.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Color
Camel
Jet Black
Background
Road
Context
Advertising Campaign
Associated creatives
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