Uber Eats: Century of Cravings - Super Bowl 2025

Feb 2025

Uber Eats presents 'Century of Cravings,' a commercial spot produced for the 2025 Super Bowl. The film utilizes a comedic historical narrative, exploring a fictionalized theory that the sport of football is fundamentally driven by culinary desire. The production features a boardroom setting that transitions into a series of archival-style vignettes and period-specific reenactments. The execution employs a clean, cinematic aesthetic, balancing sharp commercial lighting with deliberate art direction to navigate between modern and historical timelines. Creative development was led by Special Group USA, Special Australia, and Mayflower Entertainment, with production handled by O Positive and 2nd Wind Productions.

Horizontal, Commercial, Cinematic, Clean

Office

TVC / TV Commercial