CloudBees
Brand Identity





Oct 2024
CloudBees engaged Motto to develop a comprehensive brand identity system tailored for the enterprise software space. The project centers on a clean, minimalist aesthetic that leans into a professional palette of slate, grey, and vibrant purple-to-blue gradients. The visual system incorporates technical elements such as isometric wireframe graphics, 3D render/CGI components, and sharp motion graphics to establish a modern identity. Key brand assets include custom die-cut holographic stickers, corporate event signage, digital interface designs, and employee identification systems. Execution across both static and animated media emphasizes high-tech precision. The identity relies on consistent typography and geometric logo applications to ensure a cohesive look across digital platforms, web interfaces, and event collateral.
Commercial, Clean, Horizontal
Enterprise & B2B Software
Brand Film / Corporate Video